Business Innovation


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About The Book

<p>This book provides an understanding of innovation models and why they are important in the business context and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses. </p><p>After providing a solid background to the key concepts related to innovation models the book looks at why innovation takes place and where the sources of innovation lie from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing services and government are explored as well as measuring innovation and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives.</p><p>Offering a truly comprehensive and global approach Business Innovation should be core or recommended reading for advanced undergraduate postgraduate MBA and Executive Education students studying Innovation Management Strategic Management and Entrepreneurship.</p>
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