Business Intelligence in Ivory Coast Tourism

The communication of organizations taken as a whole is the composition of the acts of communication of organizations with themselves and with their external environments with regard to their functioning. For this reason it is the undeniable proof of a living organization. This also lays the foundations of its unavoidable character in the various organizational activities. Economic intelligence as an activity of collection processing and dissemination of strategic information and reading of weak signals as well as the interactions between actors of the same game is not left out of this reality. This research work highlights the stakes of the management of the organizational communication in the various practices of Côte d'Ivoire Tourism as regards economic intelligence. And that vis-a-vis the problem of the absence of the management of the organizational communication in an approach of economic intelligence.