Business Law

Bringing the book directly in line with the amended CIM Business Law syllabus, the book provides marketing students with a thorough working knowledge of the law on contract, sale of goods, agency, as well as the legal mechanisms for resolving commercial disputes, together with coverage of other selected topics which are of importance to marketeers and business in general. Preface; The English legal system; Contract; Sale of goods and supply of services; Agency; Consumer credit and consumer hire; Advertising and marketing; Product liability; Professional negligence; Negotiable instruments; Banking law; Insurance; Alternative dispute resolution; Arbitration