Business Research Methods

Quite frequently these days people talk of research both in academic institutions and outside. Several research studies are undertaken and accomplished year after year. But in most cases very little attention is paid to an important dimension relating to research namely that of research methodology. The result is that much of research particularly in social sciences contains endless word-spinning and too many quotations. Thus a great deal of research tends to be futile. It may be noted in the context of planning and development that the significance of research lies in its quality and not in quantity.This book provides detailed information about the finance and finance related area with simple language and the concepts are explained with easy examples. This book is also prepared based on the B.Com. B.B.A. B.B.M. M.Com. and M.B.A. syllabus of various universities for the benefits of the students.