Business Strategy Demystified: A Practitioner’s Guide to Formulate and Implement Business & Start-Up Strategy serves as a quick and accessible guide for assessing or crafting business strategy. It is written in jargon-free and uncluttered language making it a valuable resource for business leaders start-up founders students of business strategy and management consultants. Wherever needed terms are clarified with definitions and examples. The book covers topics that are essential in almost any strategic situation.