Business Strategy for the Wine Industry

This book presents a multidimensional process fordeveloping a manufacturing strategy for wineproducers. This process can be applied to anynational industry engaged in wine goods or serviceproduction. The book will be of interest to managersindustry consultants and agriculture and businessresearchers. The process focuses on the competitivepriorities (bases of competition) and key decisionareas (business features over which the organisationhas control) across the industry. The processcommences with a review of prior research followedby in-depth interviews an industry expert workshopa national level survey and follow-up interviews. Itdetermined that 30 different groups existed in theAustralian wine industry for whom the priorities anddecision-making areas differed significantly. Italso found that a larger number of decision areas(23) applied to the industry than were normallyconsidered in the literature (7); suggesting that thedecision-making process is not normally sufficientlybroad in its consideration of decision areas. Thebook also presents several strategy decision-makingprocess models incorporating the perspective ofpriorities and decision areas.