Business Strategy in a Semiglobal Economy

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions products or contribution to the parent company's performance. As an example of a semiglobal corporation the Honda Motor Company has a global vision when it comes to highly global bundles like car engines and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business development economics marketing and strategic planning Business Strategy in a Semiglobal Economy raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.