Business Survival Simulation in Crisis

The book from the series Business Survival Simulation in Crisis offered to the reader’s attention is the herald of new business management approach that just will appear on the desktop of business analysts and top managers and most likely will become everyday tools in the coming years. An instability is distinctive feature of the modern economy both at the macro level and at the level of individual enterprises in addition it is subject to the action of numerous unexpectedly arising factors. Many examples of successes and failures of the most successful companies and enterprises in a dynamic global knowledge economy for some time show that no matter how prosperous the enterprise is suddenly because of the emergence of new technological solutions from competitors a sharp drop in consumer demand for goods services the enterprise faces the problem of survival.