Business: The Key Concepts

<p>Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms from accountability to zero-sum game. Everything from management economics and finance to marketing organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.</p><p><em>Business: The Key Concepts</em>:</p><p>* is detailed yet approachable<br>* considers new developments in business notably eBusiness and contemporary business ethics<br>* covers established subjects taking an international and strategic perspective that balances theory and practice<br>* suggests specific further reading for many concepts and also includes an extensive bibliography.</p><p>Whether you're already in business and could do with a handy reference guide or you're a student needing an introduction to the fundamentals <em>Business: The Key Concepts</em> is the perfect companion.</p>