Business Unusual

<p><b>It <i>all</i> feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people deliver and truly connect with a values-driven audience often through digital-first channels?</b> <p/> Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour to the evolving expectations driving employees and consumers <b><i>Business Unusual </i></b>will teach you how to build a resilient business - one that is built on trust an engaged and fulfilled workforce and the brand values that can empower you to craft resonant communications and relationships. <p/> Join the trailblazers that are transforming how we think of and conduct business. With insights from cutting-edge research and real-world case studies learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in both inside and outside the organization.</p>