Buying Cars Ain't Easy

<p>This entertaining book is a collection of personal stories and observations experienced by the author over the past 60 years from working as a part-time car salesman during college to his personal purchases of more than 50 cars.</p><p>The content helps the reader better understand the techniques used by car dealers to encourage you to buy and what you should look for in a test drive. He explains trade-in values and his own recent experience of buying a used car sight unseen over the internet. This collection includes humorous anecdote's industry criticisms and a healthy dose of sarcasm plus examples of auto dealerships that went the extra mile and conversely some that treated their customers with disdain.</p><p>As a retired C.E.O. Charles adds his own executive perspective on customer service and brand loyalty using real-life examples of why so many sales and service people seem to do such a poor job at what should be an easy and pleasurable experience. The book includes his reflections on ineffective T.V. commercials and poor Auto show marketing decisions.</p><p>Auto enthusiasts will thoroughly enjoy this book!</p>