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About The Book
Description
Author
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos ads commercials brands and products.”—Time. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology Martin Lindstrom presents the astonishing findings from his groundbreaking three-year seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2000 volunteers from all around the world as they encountered vario
Details
ISBN 13
9780385523899
Publication Date
-23-05-2013
Pages
-120
Weight
-108 grams
Dimensions
-138x216x7.62 mm
Imprint
-Penguin Random House
Details
ISBN 13
:
9780385523899
Publication Date
:
23-05-2013
Pages
:
120
Weight
:
108 grams
Dimensions
:
138x216x7.62 mm
Imprint
:
Penguin Random House
Publisher