Buyology Truth and Lies About Why We Buy

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos ads commercials brands and products.”—Time. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology Martin Lindstrom presents the astonishing findings from his groundbreaking three-year seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2000 volunteers from all around the world as they encountered various ads logos commercials brands and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores. • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell touch and sound—be aroused when we see a product? . Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty our money and our minds.