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About The Book
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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos ads commercials brands and products.”—Time. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology Martin Lindstrom presents the astonishing findings from his groundbreaking three-year seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2000 volunteers from all around the world as they encountered vario