Buzzmarketing

There''s fake corporate marketing and then there''s real marketing. This is the real stuff for real people. -Ben Cohen co-founder of Ben & Jerry''s Ice Cream. These days consumers are paying less and less attention to advertising. A majority already zap commercials and new technology keeps making it easier to tune out marketing messages.. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant as well as untold stories of some of the great buzz generators of our time including American Idol tie-dye shirts and the birth of Lite beer.