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About The Book
Description
Author(s)
This unique volume examines the process of cableviewing the nature of cableviewers and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹4345
₹5270
17% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780893914677
Publication Date
-01-01-1988
Pages
-340
Weight
-484 grams
Dimensions
-156x234x18 mm
