<p><em>Call a Business Angel</em>&nbsp;provides a commonsense approach to complex start-up and SME business issues. Many businesses fail not because of a poor idea but because of poor analysis and execution.</p><p>In this practical guide&nbsp;Dr Eileen Doyle&nbsp;provides proven insights and the quality basics of how to analyse ideas and turn them into sustained business success. It is the must-have &lsquo;how to&rsquo; book for start-ups and SMEs written by one of Australia&rsquo;s leading commercialisation experts.</p><p><em>&lsquo;You don&rsquo;t need an MBA or hours of study to benefit from Eileen&rsquo;s shared knowledge just the tenacity to give it a go which is one of her core messages &ndash; persistence and discipline are essential keys to success.&rsquo;</em>&nbsp;<strong>&ndash;&nbsp;</strong><strong>Jordan Green Founder/President Melbourne Angels; Founder/Chairman&nbsp;</strong><strong>Emeritus &ndash; Australian Association of Angel Investors; Trustee &ndash; Angel Resource&nbsp;</strong><strong>Institute (USA); Chairman &ndash; Asian Business Angel Forum</strong></p><p><br /><em>&lsquo;Eileen&rsquo;s commonsense approach to complex business issues helped transform a 100-year old hierarchical organisation into today&rsquo;s simplified market-facing customer-centric CSIRO.&rsquo;</em>&nbsp;<strong>&ndash;&nbsp;</strong><strong>Dr Larry Marshall CEO CSIRO</strong></p>
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