CASE STUDIES IN MANAGEMENT

Globalization has changed the facets of the entire business world. Henceforth management as a discipline has also acquired a completely new meaning. This book presenting various case studies in management is all about managing in the present world. The university curriculum generally followed in the colleges is more or less based on theoretical concepts. This book aims to bridge the gap between theory and practice by providing case studies from across all the functional areas of management viz. production and operations management marketing management research methodology financial management human resource management logistics and supply chain management retail management international business etc. This book is the first link in the chain of providing quality education to the undergraduate and post graduate students of commerce and management. The author hopes that in the subsequent editions of this book additional case studies along with updations to the existing cases will also come out.