English
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About The Book
Description
Author(s)
Features actual real-life cases that reflect various trends in the advertising and promotion industry with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management business planning strategic planning budgeting human resource management and managing change.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780765622617
Publication Date
-15-04-2009
Pages
-144
Weight
-274 grams
Dimensions
-189x246x8 mm
