*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author(s)
Drawn from best practices this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design negotiate and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheál J. Kelly have organized this book around the four major phases in the alliance formation and management process-strategic rationale partner selection negotiation and implementation.