Cases in Entrepreneurship

<p><em>Cases in Entrepreneurship</em> provides students with diverse real-world examples of entrepreneurship in action. Through real-world cases readers learn critical lessons in business management business development and entrepreneurship.</p><p></p><p>Each case includes a short introduction explanations of why the case is important key terms the case itself and post-reading case questions. The second edition features seven new case studies in which a new manager reflects on the concept of leadership at a colleague's retirement banquet readers are encouraged to consider of the role of soft skills in management and leadership ethical issues within a company threaten to detail its financial success and a profitable business considers way in which to grow. Additional cases explore Red Bull's competitors and innovators in the energy drink industry launching a catering business and maintaining a small company's altruistic foundations as they expand and grow.</p><p></p><p><em>Cases in Entrepreneurship</em> is an ideal supplementary textbook for courses and programs in business management and entrepreneurship.</p>