Caste Entrepreneurship and the Illusions of Tradition

About The Book

<p>This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters caste is in their blood caste is about being a creative and independent artist and caste is about business as they engage in a competitive market to sell their artworks.</p>
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