Inroducing Categorization Analysis /PART TWO: PRACTISING THE ART OF CONVERSAT ION ANALYSIS/First Principles/Practising the Art of Categorization Analysis/Further Developments/PART THREE: ANALYZING CULTURE USING TALK TEXT AND IMAGE/Analyzing Content/Analyzing Talk/Analyzing Text/Analyzing Images/PART FOUR: ANALYZING NARRATIVE/What Is Narrative?/Applying Categorization Analysis to the Study of Naturally Occuring Stories/Contemporary Application of Sacks's Work on Narrative/PART FIVE: ANALYZING ORGANIZATIONS/Background to the Study of Organizations/The Contribution of CA/A Case Study/PART SIX: THE PRACTICE OF RESEARCH/Reliability and Validity/Working with an Extended Textual or Conversational Data/The Uses and Abuses of Computer-Aided Analysis/Ethics in Research