Causal and Strategic Models in Marketing of Tourism Destinations

The book Causal and Strategic Models in Tourism Destination Marketing: Case Studies for the Colombian Caribbean explores innovative strategies and analytical methods applied to the tourism sector with special emphasis on the Colombian Caribbean region. Throughout its chapters the authors present research and analysis focused on the design of digital marketing platforms the evaluation of factors that impact tourism in this region and specific strategies to position destinations such as Barranquilla. In addition the effects of online platforms and social networks on the perception of destinations are examined.