Causes of Brand Attachment and Its Effect on Consumers' Information Processing Evaluations and Behaviors

<p>In <em>Causes of Brand Attachment and Its Effect on Consumers' Information Processing Evaluations and Behaviors</em> C. Whan Park explores the psychological drivers behind consumers' deep emotional bonds with brands and how these attachments influence their thoughts judgments and actions.</p><p>Park identifies key factors-such as self-identity emotional resonance and symbolic meaning-that cause consumers to form meaningful relationships with brands. He then examines how these attachments impact the way consumers process brand-related information evaluate competing options and remain loyal over time.</p><p>The book bridges emotional branding with cognitive processing offering a multi-dimensional framework for understanding how affection and loyalty develop and persist. For marketers brand strategists and scholars it provides actionable insights into how brand attachment can shape long-term consumer behavior.</p><p>As part of the <em>Legend in Consumer Behavior</em> series this book solidifies Park's reputation as a thought leader in emotional and cognitive branding research.</p>