Causes of Brand Attachment and Its Effect on Consumers' Information Processing Evaluations and Behaviors

<p><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>In </span><em style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>Causes of Brand Attachment and Its Effect on Consumers' Information Processing Evaluations and Behaviors</em><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)> C. Whan Park explores the psychological drivers behind consumers' deep emotional bonds with brands and how these attachments influence their thoughts judgments and actions.</span></p><p><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>Park identifies key factors-such as self-identity emotional resonance and symbolic meaning-that cause consumers to form meaningful relationships with brands. He then examines how these attachments impact the way consumers process brand-related information evaluate competing options and remain loyal over time.</span></p><p><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>The book bridges emotional branding with cognitive processing offering a multi-dimensional framework for understanding how affection and loyalty develop and persist. For marketers brand strategists and scholars it provides actionable insights into how brand attachment can shape long-term consumer behavior.</span></p><p><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>As part of the </span><em style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)>Legend in Consumer Behavior</em><span style=color: rgba(83 90 98 1); background-color: rgba(255 255 255 1)> series this book solidifies Park's reputation as a thought leader in emotional and cognitive branding research.</span></p>