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About The Book
Description
Author
Four years ago the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.. Picture your ideal customer: friendly eager to meet ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you ne