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About The Book
Description
Author
This research paper first provides a theoretical clarification of the concepts of customer acquisition and loyalty and then considers them in the context of so-called relational marketing. Then the stakes inherent to these concepts are put forward in the case study of a Pyrenean ski resort (Piau-Engaly). Finally action levers are proposed in order to win over and/or retain a tourist clientele that is increasingly demanding and volatile.
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Details
ISBN 13
9786203780000
Publication Date
-01-03-2023
Pages
-52
Weight
-85 grams
Dimensions
-150x220x3.27 mm
