Challenging Maslow's pyramid between security and self-actualization

The challenge of contemporaneity requires us to be adapted to the new realities needs and critical issues of today: territorial economic difficulties health education. In a holistic view of the universe where everything is one and interconnected it is not possible to separate the human being from all that surrounds him: from his fellow human beings themselves and more generally from the social context in which he is inserted; therefore social evolution inevitably leads to an amplification of the so-called metabeneeds that is needs involving the highest cognitive spheres.The human being expresses desires and feelings that are the result of a unity between conscious and unconscious reason whose modes of fulfillment are affected by the cultural context in which the subject operates.In a reality undergoing constant change the commitment of organizations to satisfy the needs felt by a society in constant evolution places the emphasis on the need to leave behind mass marketing in order to consolidate the direct relationship with the user generation Z overcoming even archaic concepts such as those of information asymmetry. Sport is an essential element of social evolution.