Change the Way You Communicate: Why You Should. How You Can.

The ability to communicate effectively is frequently ranked the number one key to success by leaders in business government and the professions. In one survey executives earning more than $250000 per year were asked to cite the primary factors in achieving success. First on their list? Communication skills.Unfortunately far too many business leaders have sub-par communication skills. They communicate using comfortable but outdated and self-defeating techniques. Individuals who communicate clearly concisely and charismatically-face-to-face on video one-on-one to large groups and small in formal and informal situations-will be tomorrows in-demand executives. They will get others to listen to understand and act on what was said.Change the Way You Communicate gives you an edge in developing your business communication skills. It examines a variety of ideas-some of them unconventional many of them new or research-based including: - Crafting and delivering a top-flight presentation- Communicating with the news media- Managing a crisis- Communicating with investors and those who influence them- Understanding and using social media- Communicating in special situationsThe book takes a quick practical yet comprehensive look at the communication situations youll likely face and the communication skills youll need in your professional life.