Changing Planes

<p>Published in 1998. The airline Industry has always been dynamic innovative and challenging. While the dynamism has in the past tended to arise on the production side a torrent of change on the commercial side is being unleashed by regularity liberalization. The magnitude and rate of change are also greater than anything previously encountered in the industry.</p> <p>This work is concerned with two distinct yet related transitions. The first is general potentially affecting the strategic management of all types of company-notably but not exclusively in North America Europe Latin America and parts of Asia. It is a transition to a new paradigm of strategic management in the growing number of airlines which participate in liberalized and increasingly competitive markets. </p>