Character is Destiny: Reflections on Innovation & Integrity from Volvo’s Longest Serving CEO


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About The Book

Character is Destiny provides a rare and unique glimpse into Pehr Gyllenhammar’s professional triumphs and failures; and his successful efforts to shape industry in Europe most notably with his creation of the European Roundtable of Industrialists which revitalized Europe’s infrastructure through projects like the France-England Channel Tunnel. Character is Destiny also provides a window into his friendships with some of the great luminaries of the world. It is equal parts history politics and Gyllenhammar’s own personal philosophy―the foundational elements of his life have always been humanism a fierce commitment to integrity and truth and a deeply-rooted respect and admiration for the working class. The author of six previous books published in Sweden for the first time Gyllenhammar has chosen to create an original English-language book in concert with an American editor/writer. The resulting work is directly relevant to the English-language reader and Character is Destiny offers his own wisdom as to what people must do if they hope to see a future in which global business and democracy will survive.
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