Cheating Death

<p>The world of B2B sales is changing-and fast. Automation is replacing traditional roles industry challenges are more complex and the old mindset of just close the sale is becoming obsolete. How can you future-proof your career?</p><p></p><p>By becoming a <strong>Sales Practitioner</strong>.</p><p></p><p>In <em>Cheating Death</em> Robert Herbst a sales veteran with over 35 years of experience developing salespeople reveals how to become a professional who doesn't just sell products or services but finds and fixes customers' most daunting problems.</p><p></p><p>Sales practitioners go beyond the transaction. They explore diagnose innovate and create lasting value while creating a life of deep fulfillment. This book will teach you how to:</p><ul><li>Navigate the biggest shift in B2B sales in decades.</li><li>Harness the power of the ten essential questions that define the essence of who you are as a sales practitioner.</li><li>Embrace a mindset of curiosity resilience and service.</li></ul><p></p><p>Rob's journey from Xerox salesman to pioneer of the sales practitioner mindset is packed with lessons inspired by his love for personal growth and fascination with where sales needs to go.</p><p></p><p><em>Cheating Death</em> will show you how to transform your career and join a new breed of sales practitioners.</p>