eCommerce is evolving and its making building a profitable eCommerce business harder than ever.What worked 5 years ago is now a dead end. Digital marketing today is lazy. It prioritizes paid users even though every entrepreneur knows organic users represent a much higher lifetime value. But attracting paid users is so much faster and easier entrepreneurs are blinded by the FOMO of short-term crutches like discounting to boost sales at any cost. That cost is often non-existent retention rates whi