Chief Crisis Officer

<p>In this modern media-saturated business and social environment crisis response is most often dominated by communications concerns-ensuring the public media employees and other stakeholders know:</p><p><br></p><ul><li>What has happened;</li><li>What may happen next; and </li><li>What you are doing about it. </li><li><br></li></ul><p>And with Twitter Facebook Instagram and other platforms a fumbled ineffective public response can mean the difference between a crisis that is managed... and a crisis that manages you.</p><p><br></p><p><em>Chief Crisis Officer</em> is built on the premise that every company and organization needs to identify a leader and structure for an effective and efficient crisis communications response. Using a mixture of real-life examples analysis and tactical guidance this book breaks down crisis events into their component parts and provides both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respond when the inevitable crisis occurs. </p><p><br></p><p>Getting ready-and effectively cleaning up the mess-is what <em>Chief Crisis Officer</em> is all about.</p>