<p class=ql-align-justify>It is opined that with the motive of supplying entertainment to home rather&nbsp;than public places TV was invented. In the early years TV became the extention of&nbsp;radio programmes. The initial TV personalities were radio stars who defected to the&nbsp;new medium because of its glamour. News sports political events and elections were the major programmes. With TV becoming a household medium the tilt towards&nbsp;programmes for children and women became prominent. Family entertainment&nbsp;assumed importance.&nbsp;Children and youth are the susceptible demographic sectors of TV. These&nbsp;groups watch TV most and get used / influenced by it. The serious changes in their&nbsp;approach to clothes concept of beauty and tilt towards particular lifestyle images are&nbsp;due to TV. It reinforces particular patterns of consumption. While young people are&nbsp;attracted by urban and modern lifestyles the elderly people seek the rural and&nbsp;traditional fare on TV. When it comes to language English and Hindi dominate the air-waves. Consequently the other native languages have started borrowing words and&nbsp;expressions from these two languages. A new language carries new ideas concepts&nbsp;and new value will impact the local or traditional culture.&nbsp;Thus TV has imposed linguistic hegemony.</p><p><br></p>
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