China the Future of Travel

Since it was first published in 2005 and through the subsequent updated editions in 2008 and 2015 China the Future of Travel has been a vital practical handbook for the tourism industry. With this 2019 edition we have reviewed revised and expanded the entire content and included brand new case studies and interviews with leading industry experts. As tourism from China grew six-fold from 32 million in 2005 to 180 million trips projected for 2019 so too did the complexity and diversity of the sector. Online and mobile travel now dominates and independent travel has overtaken group tourism.