Choice Matters

<p>The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare?</p><p>While consumers have begun to insist on healthcare that is as convenient and personalized as nearly every other good or service they purchase most healthcare provider organizations physicians and insurance companies remain woefully unprepared to meet this demand.</p><p><em>Choice Matters</em> is the healthcare sector's guide to understanding and delivering the brand of consumer-centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine business and public policy this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand:</p><p>- The differences between healthcare and other consumer-driven markets<br />- What factors are most important for consumers in seeking care providers<br />- How consumers make decisions about healthcare<br />- The system-wide effects of increased consumer choice in healthcare<br />- The important distinction between patients and consumers</p><p>By celebrating the possibilities inherent to consumer-centered healthcare <em> Choice Matters</em> offers a refreshing empirically informed take on how healthcare in the United States can flourish not wither in the new economy.</p>