Classics in Media Theory

<p>This comprehensive collection introduces and contextualizes media studies’ most influential texts and thinkers from early 20th century mass communication to the first stages of digital culture in the 21st century.</p><p>The volume brings together influential theories about media mediation and communication as well as the relationships between media culture and society. Each chapter presents a close reading of a classic text written by a contemporary media studies scholar. Each contributor presents a summary of this text relates it to the traditions of ideas in media studies and highlights its contemporary relevance. The text explores the core theoretical traditions of media studies: in particular cultural studies mass communication research medium theory and critical theory helping students gain a better understanding of how media studies has developed under shifting historical conditions and giving them the tools to analyse their contemporary situation.</p><p>This is essential reading for students of media and communication and adjacent fields such as journalism studies sociology and cultural studies.</p>