This Book Discusses The Cultural And Linguistic Gap Between Today’S Generation Of Teachers And Their Highly Digital Students Who Rely On (And Trust) Their Social Networks For Answers To Day-To-Day Questions. . For Teachers To Succeed In Their Job They Must Cross That Cultural Divide; They Must Acquire The Knowledge That Drives Today’S World While At The Same Time Sharpening Their Mastery Of The Unchanging Essential Skills Of Teaching: Communication Motivation And Leadership. For Schools The Book Promotes The Use Of The Marketing Approach To School Administration. . The Book Discusses Topics Critical For Schools To Attract And Keep Students.
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