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About The Book
Description
Author
Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security Fachhochschule Salzburg (Informationstechnik und System-Management) Sprache: Deutsch Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad-