Clicking

Faith Popcorn has been called America''s most highly regarded trends forecaster (Newsday). She first identified the concepts of Cocooning Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America''s most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world and Clicking which sold over 100000 copies in hardcover appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week. Now Popcorn coauthor Lys Marigold and Popcorn''s company BrainReserve share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one''s business and one''s self to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples packed with ideas products and people who have successfully mastered trends or clicked this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.