At COP 27 the race was opened to send a man to the moon - we went looked back and realized that we still have important things to do on Earth when in 50 years there will be 9 billion people living on it which will put a great strain on the already impoverished natural capital. Moreover if today's world can be characterized as a majority that survives and a minority that accumulates and squanders wealth it is possible that in the next 50 years - if prosperity wealth creation in the world and achievement of the MDGs are anticipated in an optimistic perspective - the profit motive will become the dominant driver with empowerment and business creation replacing the current dependence on aid and philanthropy.