Code Red in the Boardroom

Even several years after the terrorist attacks of September 11 2001 many organizations are ill-prepared to deal with crises often opting to deal with them only after the fact. In Code Red in the Boardroom Tim Coombs argues that crisis management should be a variety of activities that the organization performs daily to prevent crises from occurring. He defines the types of crises an organization might experience (both internal and external) draws from a wide variety of case examples and showcases cutting-edge techniques that are being tested in the public and private sectors to demonstrate how crisis management can be hardwired into the corporate DNA so that sensing preventing and responding quickly to crises become everyone''s responsibility. In the process he explores evolving roles for executives managers and front-line employees in communicating and implementing crisis plans. Ultimately the book shows readers how proactive crisis management makes the company stronger more resilient and adaptable to change. A glossary of key terms and templates for establishing a crisis management program make this book an essential resource for all organizations.Even several years after the terrorist attacks of September 11 2001 many organizations delude themselves about crisis management. Some enterprises especially smaller ones still believe that a crisis cannot happen to them. Others have gone through the steps of creating a crisis management plan but really pay no more than lip service to the program and may in fact be creating a false sense of security that leaves the company even more vulnerable to attack accident crime or other sources of crisis. Tim Coombs argues that crisis management should not just be something you do when a crisis hits. It should be a variety of activities that the organization performs daily to prevent crises from ocurring Code Red in the Boardroom Coombs defines the types of crises an organization might experience (both internal and external) draws from a wide variety of case examples and showcases cutting-edge techniques that are being tested in the public and private sectors to demonstrate how crisis management can be hardwired into the corporate DNAso that sensing preventing and responding quickly to crises become everyone''s responsibility. In the process he explores evolving roles for executives managers and front-line employees in communicating and implementing crisis plans. Ultimately the book shows readers how proactive crisis management makes the company stronger more resilient and adaptable to change. A glossary of key terms and templates for establishing a crisis management program make this book an essential resource for all organizations.