Code to Commerce: High Technology Marketing for Maximum Brand Performance

Code to Commerce is a high technology marketing sourcebook that can be used from war room to boardroom. It is written for senior business and marketing professionals who want to achieve breakthrough results and understand that they must first develop a strategic plan to achieve market dominance.Code to Commerce provides a rare look at marketing best practices that add lasting value to brands and the stakeholders that rely on them. It provides refreshing and insightful experience for high technology business professionals who are under constant fire to produce motivates readers and challenges their current assumptions and explains specific strategies and techniques regarding the commercialization process that companies must navigate in order to succeed. Scores of marketing books convey generalities and interesting stories that make good cocktail party material but provide little value to serious business professionals who are under pressure to perform. Code to Commerce is the first practical resource that fills this void and addresses how high technology business and marketing professionals can achieve commercial success.