This book begins by decoding the personalities of color through concise physical and psychological principles then demonstrates how to orchestrate these personalities in branding spaces products and digital interfaces to craft visual narratives that are fiery serene avant-garde or trustworthy. The second half threads ten cross-cultural case studies to show readers that color is never just an aesthetic decision.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.