Commerce Complexity and Evolution

Commerce Complexity and Evolution is a significant contribution to the new paradigm straddling economics finance marketing and management which acknowledges that commercial systems are evolutionary systems and must therefore be analyzed using evolutionary tools. Evolutionary systems display complicated behaviors that are to a significant degree generated endogenously rather than being solely the product of exogenous shocks hence the conjunction of complexity with evolution. The papers in this volume consider a wide range of systems from the entire economy at one extreme to the behavior of single markets at the other.