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Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author
The study of purchasing behavior can only be relevant if we take into account the nature of the relationship and the form of the exchange. Some exchanges are transactional and punctuated in time while others are more relational and unfold over time. What's more some exchanges are formally contractualized while others are not. If companies out of an obvious concern for customer loyalty are moving towards relationship-based marketing they will also need to develop a model for analyzing consumer an
Details
ISBN 13
9786208228873
Publication Date
-25-10-2024
Pages
-220
Weight
-305 grams
Dimensions
-152x229x12.75 mm
Details
ISBN 13
:
9786208228873
Publication Date
:
25-10-2024
Pages
:
220
Weight
:
305 grams
Dimensions
:
152x229x12.75 mm
Publisher
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