Common Sense Rules

<p>Deborah Meaden is known to millions for her straight-talking no-nonsense approach on BBC2's <i>Dragons' Den</i> and in <i>Common Sense Rules</i> she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others. Many more though are drawn from her own business ventures. She shows for example how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise which started so promisingly turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made.<br><br>As direct and to-the-point on the page as she is in the Den Deborah Meaden is a superbly clear-sighted and experienced observer of business success and her book is guaranteed both to inform and inspire.</p>