Communicating News via Weblogs

Newspapers which concentrate on their traditional information channels arefaced with a decreasing readership. At the same time innovative communicationtools like CMS-based weblogs podcasts and RSS feeds conquer theWWW. Can weblogs help the information industry to increase readershiployalty? This study examines in how far the news language of weblogs differsfrom the news language in traditional print or online newspapers. Aparticular focus is set on oral language and its sociolinguistic functions. Theanalysis should help to answer the questions:- Can weblogs help to minimize the distance between journalists andreaders?- Can weblogs assist in attracting a new kind of readership?- Can weblogs assist in raising readership loyalty?All results can also be transferred from journalism to public relations andmarketing:- Can weblogs help to provide you closer insight into your customerneeds?- Can weblogs assist in attracting new target groups?- Can weblogs assist in raising customer loyalty?The book is addressed to professionals in Communications like editors journalistsand Communications Managers. It is also directed towards researchersin Linguistics Communications and Journalism.