Communicating Your Vision: 115 (J-B CCL (Center for Creative Leadership))

A vision has to be shared in order to do what it is meant to do: inspire clarify and focus the work of your organization. One part of your job as a leader is to create commitment to your organization’s vision. In order to do this you have to communicate the vision effectively. In this guidebook we suggest many ways to communicate a vision. We also discuss how to deal with a resistant audience and what to do in the event that you yourself are resistant. You’ll learn how to communicate a vision to others in ways that will help them understand it remember it and then go on to share it themselves.