Communication Accommodation Theory

Most people modify their ways of speaking writing texting and e-mailing and so on according to the people with whom they are communicating. This fascinating book asks why we ''accommodate'' to others in this way and explores the various social consequences arising from it. Communication Accommodation Theory (CAT) revised and elaborated over the past 40 years has been applied to a wide range of situations from families to courtrooms and from media to hospitals by means of diverse methodologies in many disciplines and across numerous languages and cultures. Bringing together a team of experts this book demonstrates how the theory can help us towards a greater understanding of interpersonal communication in a multitude of contexts. Finally it examines the principles of the theory identifying a range of avenues along which research can move forward in future.